our promise

We began in 2003 when we couldn’t find any juices free from concentrates, preservatives, colours or artificial flavours. So, we decided to create good ourselves with the simple goodness of 100% real fruit and veggies! 20 years on, we’re still keeping it real and are now the #1 chilled juice brand in grocery retail. Our mission today remains the same as back then  – to ‘create good’ in everything we do, with whatever we make and wherever we go​.

facts and highlights

  • We’re the #1 chilled juice brand in Australia!

  • Our office is called ‘the purple palace’.

  • Our journey started nearly 20 years ago at a kitchen table in Balmain, Sydney, with just a blender and some fruit.

  • In 2004, a fire destroyed our factory, but we bounced back and were back in business within six weeks.

  • We were the first to launch a 100% juice range with our ‘nothing but’ juices, and the first to create a kids’ juice using only fruit (not from concentrate).

  • We used to own a big purple hot air balloon, as tall as 193 nudie bottles stacked together, spotted over major cities!

  • We produce over a million nudie juices every month.

  • We support charities like Oz Harvest, Rural Aid, Climb for a Cause and Sydney Children’s Hospital.

  • We blended 256 pieces of fruit and sold 40 bottles during our first week of business.